Universal Credit
Keep Things Smooth

Universal Credit is replacing all ‘legacy benefits’ systems, but people won’t be moved automatically. We need everyone who is currently receiving benefits to understand that they must act and apply for Universal Credit or they will lose access to their current benefits. We needed to notify and reassure benefit claimants about the move. Rather than associating the move to Universal Credit as a chore that needs to be done, we showed it as the best way to keep things running smoothly.

Role: Creative/Art Director