Costa Coffee
Treat Drop

Costa Coffee wanted a new platform that would reinforce its position as the UK's most generous loyalty scheme. So we created Treat Drop, a personalised monthly reward delivered through the Costa Club app.

Using customer data, each drop served up tailored rewards and partner offers that felt genuinely relevant to every member. The DMA Gold-winning campaign brought in 12,000 new members in its first week, generated six-figure incremental transactions with every drop, and helped drive loyalty sales to 53% of all in-store transactions, officially overtaking non-member sales.

Role: Creative/Art Director